IdRelay features

Create, send and measure your campaigns.

From regular newsletters to automated messages and surveys. Explore what you can do with IdRelay.

01

Create once. Reuse for your next newsletter.

Start with a template and add content with drag-and-drop. Reuse your layout so you can focus on what to say next.

  • Drag-and-drop editor
  • Optimised templates
  • AI for text and images
  • AI-generated alt text
  • Version history
  • RSS and PIM feeds
  • Google Product Feeds
02

Choose the channel and timing.

A newsletter in the inbox, an SMS or an app notification. Send immediately, schedule ahead or use an event as a trigger.

  • Email
  • SMS
  • App notifications
  • Send immediately
  • Scheduled delivery
  • Event-triggered delivery
  • Flexible sender address
03

Send to the right people on your list.

Import recipients from Excel or CSV. Create segments and tailor content using names, languages and interests.

  • Unlimited recipient fields
  • Lists and segments
  • Personalised content
  • Duplicate detection
  • Automatic unsubscribe
  • Language and layout adaptation
  • Excel and CSV imports
Screenshot of the Swedish IdRelay interface showing recipient lists, list types and recipient actions.
04

Reduce repetitive manual work.

Use automation for recurring campaigns and integrations to keep recipient data and content up to date.

  • Marketing automation
  • Public APIs
  • External database sync
  • CRM and website connections
  • Mediaflow
  • Fotoware
  • SiteVision module
  • Whitelabel and embedded editor
05

Learn from what you send.

Track opens and clicks across your campaigns. Use A/B tests to compare subject lines, senders or content and find out what works.

  • Real-time reports
  • Opens and clicks
  • Device statistics
  • Google Analytics
  • A/B testing
  • Surveys
  • NPS
  • Historical comparisons
Screenshot of the Swedish IdRelay interface showing a campaign report with deliveries, bounces, views and clicks.
06

Give each editor the right access.

Add editors and control what they can see and do. Get help with sender settings and accessible content.

  • Unlimited editors
  • Roles and permissions
  • Two-factor authentication
  • Entra ID / SSO
  • SPF, DKIM, DMARC and BIMI
  • WCAG 2.2
  • Private Swedish cloud
  • Automated legal deposit

Surveys in IdRelay

Ask your audience. Learn from their answers.

Collect feedback from customers, members or other recipients. Share a survey in a campaign or as a standalone web survey.

Ask the questions that matter to you

Create a survey about a customer experience or the updates you send to members. Preview your questions before sharing them.

Choose how to reach your audience

Send the survey to a recipient list or share a web link. Choose the approach that suits your audience.

Collect feedback and NPS

Review responses in IdRelay and use NPS to measure how likely people are to recommend your organisation. Use the feedback to decide what to improve.

See IdRelay in action

See what IdRelay can do for your campaigns.

We will show you how to create a campaign, choose recipients and track the results. Leave your details and we will arrange a demo around what you want to do.