All features

Campaigns

Create, send and measure your campaigns.

Build newsletters your audience recognises, choose the right recipients and review the results. Use email, SMS and app notifications to suit your message and audience.

See the tool in action

The video shows IdRelay’s Swedish interface.

01

Create once. Reuse for your next newsletter.

Start with a template and add content with drag-and-drop. Reuse your layout so you can focus on what to say next.

  • Drag-and-drop editor
  • Optimised templates
  • AI for text and images
  • AI-generated alt text
  • Version history
  • RSS and PIM feeds
  • Google Product Feeds
02

Choose the channel and timing.

A newsletter in the inbox, an SMS or an app notification. Send immediately, schedule ahead or use an event as a trigger.

  • Email
  • SMS
  • App notifications
  • Send immediately
  • Scheduled delivery
  • Event-triggered delivery
  • Flexible sender address
03

Send to the right people on your list.

Import recipients from Excel or CSV. Create segments and tailor content using names, languages and interests.

  • Unlimited recipient fields
  • Lists and segments
  • Personalised content
  • Duplicate detection
  • Automatic unsubscribe
  • Language and layout adaptation
  • Excel and CSV imports
Screenshot of the Swedish IdRelay interface showing recipient lists, list types and recipient actions.
04

Reduce repetitive manual work.

Use automation for recurring campaigns and integrations to keep recipient data and content up to date.

  • Marketing automation
  • Public APIs
  • External database sync
  • CRM and website connections
  • Mediaflow
  • Fotoware
  • SiteVision module
  • Whitelabel and embedded editor
05

Learn from what you send.

Track opens and clicks across your campaigns. Use A/B tests to compare subject lines, senders or content and find out what works.

  • Real-time reports
  • Opens and clicks
  • Device statistics
  • Google Analytics
  • A/B testing
  • Surveys
  • NPS
  • Historical comparisons
Screenshot of the Swedish IdRelay interface showing a campaign report with deliveries, bounces, views and clicks.
06

Give each editor the right access.

Add editors and control what they can see and do. Get help with sender settings and accessible content.

  • Unlimited editors
  • Roles and permissions
  • Two-factor authentication
  • Entra ID / SSO
  • SPF, DKIM, DMARC and BIMI
  • WCAG 2.2
  • Private Swedish cloud
  • Automated legal deposit

See IdRelay in action

See what IdRelay can do for your campaigns.

We will show you how to create a campaign, choose recipients and track the results. Leave your details and we will arrange a demo around what you want to do.