A tool for your everyday campaign work
IdRelay helps editors create newsletters, select recipients, send campaigns and review the results. SMS, app notifications and surveys are part of the same service. The tool runs in your browser and is hosted in a private cloud on servers in Sweden.
Interdo AB owns and develops IdRelay. Since the start in 2001, the idea has been to give editors more time for content and less manual work around each campaign.
Explore IdRelay’s features or request a demo.
Developed together with our customers
Stadium AB was our first customer. Over time, the service has grown with the needs of businesses, public authorities and organisations.
- 2001: Interdo AB is founded and IdRelay launches.
- 2007: SMS and event-triggered campaigns are added.
- 2012: Support for multiple users, a folder structure and basic surveys is expanded.
- 2015: White labelling makes it possible to embed IdRelay in other services.
- 2019: Version 6 launches.
- 2023: AI assistance is added for tasks such as writing, images, alt text and translation.
- 2024: A new survey feature launches for campaigns and web surveys.
Campaigns on any scale
In 2025, around 266 million emails and 5.3 million SMS messages were sent through IdRelay. Explore pricing and options for your campaigns.