What data do you need?
Start with the purpose of your campaigns. Decide what data you need to select recipients, personalise content and review the results. Do not collect more data than you need.
Data that may be used in IdRelay
- Email addresses or mobile numbers and other data you import into recipient lists.
- Names, languages, interests and other fields you use for selection or personalised content.
- Statistics such as opens, clicks and unsubscribes.
- Responses you collect through surveys.
Before importing data or switching tools
Review your legal basis, the information provided to recipients, unsubscribes and how long data will be retained. Check that the fields in the import match what you intend to use them for.
Permissions and procedures
Give editors the access they need for their tasks. Decide who in your organisation handles corrections, erasure and other requests from recipients.
Sensitive personal data
Special rules apply to data about health, religion and political opinions, for example. Assess the applicable requirements before starting such processing. Read IMY’s guidance on sensitive personal data.
Read more about responsibilities under the GDPR and security in IdRelay.